Dev Essay2min read

Business Is Still People to People

AI made it possible to do everything alone. But in the end, it was people who brought the work. An honest record of how contracts started coming in after starting my own business.

John Yoon·

Illustration of business built through human connection

Landing clients after starting my own business felt hopeless at first. Then work started coming in from places I didn't expect.

The first was a project directly run by a company I used to work for, now coming to me as outsourced work. A service that handles administrative support and job matching for foreign workers in Korea, being fully rebuilt on AI. Three years at that company, showing what I could build — I think that's what got sold here.

The second was IoT development work through a partner company of a place I used to work. Again, it was the model I'd shown while collaborating that got sold. I started a Windows program for IoT test equipment, and the prototype is already done.

And now another project with yet another former company is coming together — likely signing next week. Again, probably my past work being sold. But it's also something that wouldn't have been possible without the shift AI brought. Before this, could I have dared to build app, web, admin, API, and database all at once, while also building a Windows program, while pursuing another contract at the same time? I've been developing full-time with AI for close to two years now. Seventeen, eighteen years of planning, designing, building, and running systems across many domains and architectures — meeting AI didn't just give that experience wings. It put it on a rocket. I bought a 34-inch wide monitor because I need to run several projects at once. Even with five Claude Code sessions open, the text is perfectly readable. It's beautiful.

AI got me a job. (Because I could handle every part alone.) AI cost me a job. (Because I built a system that didn't need me.) AI got me to start a business. (Because I could do it all alone.) AI is why contracts aren't coming in. (Because everyone says they're "doing AI development" now.)

And people are why contracts are coming in.

In the end, it's experience, people, and heart that produce the results that matter.

Good soil and bright sun aren't enough without water for the flow to complete. Like the history of people praying for rain — till the field, stand in the light, and wait for the rain.

#startup#solo developer#AI development#client acquisition#network

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